ALRUNA TURNS 1!

CONTEXT: Alruna’s first birthday campaign, combining social and CRM to celebrate the brand milestone and engage both new and existing customers.

OBJECTIVE: Increase brand awareness and drive sales during the anniversary period by leveraging a high-energy, celebratory moment.

APPROACH: Executed a coordinated multichannel campaign across TikTok and Instagram, centred around a giveaway to drive reach and engagement. Supported this with an email campaign that highlighted both the giveaway and a limited-time birthday sale, ensuring visibility across owned channels.

IMPACT: Drove strong engagement across social channels while the email campaign supported traffic and conversions during the campaign window.

INSIGHT: Combining a high-engagement social mechanic (giveaway) with a clear commercial offer helped balance brand awareness and revenue, with email acting as a key channel to convert interest into action.