I’m a CRM and lifecycle marketing specialist focused on driving growth by engaging users at the right moments across their journey. Over the past five years, I’ve led data-driven campaigns and lifecycle programs across tech, e-commerce, and professional services, ranging from product launches to always-on automations that drive sustained revenue. My work centres on understanding user behaviour, identifying high-impact decision points, and delivering well-timed interventions that drive action at scale. Explore some of my work below to see how this comes to life across different campaigns.
EXPLORE MY TOP PERFORMING CAMPAIGNS
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Uber One: Black Friday Exclusive
A top-performing Black Friday campaign that positioned Uber Black as the premium way to travel to the mall, backed by a targeted 30% offer for Uber One members. It drove standout performance, becoming the second-highest performing Uber Black campaign to date.
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Abandoned Session: Airport Pick Up
A high-intent recovery campaign designed to convert abandoned airport pick-up sessions through timely, targeted messaging and a 20% offer. Now an always-on automation, it drives consistent high six-figure monthly revenue.
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Uber Intercity: Round Trip Promotion
An intercity campaign encouraging users to choose Uber for their long-distance travel - supported by a 15% round-trip offer and refreshed monthly to reflect seasonal moments. It maintains strong, consistent performance, generating six figures monthly with an ROI ~23x above the benchmark.
FURTHER CAMPAIGN HIGHLIGHTS
A curated selection of additional campaigns. Click any tile to explore the creatives, strategy, and key insights.
