I’m a CRM, lifecycle marketing specialist focused on driving growth by engaging users at the right moments across their journey.

Over the past five years, I’ve built and scaled data-driven CRM and multi-channel programs across tech, e-commerce, and professional services - developing strategies that capture users at key touchpoints, from first interaction through to long-term retention. My experience spans campaign launches, early lifecycle activation, and always-on automations that deliver sustained incremental revenue.

Some highlights include creating the second highest-performing Uber Black campaign to date, scaling UGC and influencer programs to significantly improve content quality while reducing costs by 40%, and building evergreen CRM automations that continue to generate over seven figures in monthly revenue.

I’m particularly focused on understanding user behaviour and identifying the moments that influence decision-making, then translating those insights into targeted, effective interventions. Whether it’s driving first-time adoption, increasing repeat usage, or maintaining brand salience, I focus on building lifecycle strategies that are timely, relevant, and scalable.