ALRUNA: THE WINTER EDIT

CONTEXT: Alruna was launching its new Winter Edit, requiring strong visibility and engagement to support the seasonal drop across owned and social channels.

OBJECTIVE: Drive engagement and conversion for the Winter Edit launch, maximising reach and interest across CRM and social audiences.

APPROACH: Executed a coordinated launch across email and social channels (TikTok and Instagram). Content blended polished product imagery with behind-the-scenes photoshoot content and UGC to create a mix of aspirational and authentic touchpoints. This approach was designed to build excitement around the collection while making the brand feel more accessible and engaging.

IMPACT: Drove strong visibility for the Winter Edit launch, with solid engagement across channels and contribution to conversion during the release period.

INSIGHT: Combining high-quality brand assets with more authentic, behind-the-scenes and UGC content helps balance aspiration with relatability, driving stronger engagement and interest during product launches.