UBER: EATER TO RIDER SUMMER TRAVEL REACTIVATION

CONTEXT: Identified a cohort of users actively engaging with Uber Eats but churned on the rides platform, representing an opportunity to drive cross-line of business re-engagement.

OBJECTIVE: Re-engage churned riders and drive usage on the rides platform among active Eats users.

APPROACH: Executed a targeted lifecycle campaign offering 40% off the next two rides to lower the barrier to re-entry and encourage repeat usage. Messaging was anchored in summer travel moments, positioning Uber as a convenient way to get around, making the shift back to rides feel timely and relevant. Uber Eats in-app surfaces were leveraged to meet users where they were already active, significantly increasing visibility of the campaign and effectively encouraging cross-app usage.

IMPACT: Successfully drove cross-line of business engagement and reactivation, generating six figures in incremental revenue.

INSIGHT: Re-engagement is most effective when paired with a relevant moment—anchoring messaging to seasonal behaviours can help reintroduce products in a way that feels natural and timely.